The first large memo:
How are you reading this article? How did it go from my laptop to your screen?
By the time you read this, I will have posted it on Yours.org, tweeted the link out, and posted it in other various channels. As of the time of writing, The BCH Boys podcast has 750 Twitter followers. Some of those followers have thousands of followers, and others have less than 100. Every person who may come in contact with this piece is a “node” in a large social network. Looking at it this way, we could deduce that we have 750 links to 750 nodes. But do we? How many of those nodes are logged in at the time that we tweet the piece? How many of those nodes will scroll right past the tweet and not even notice it? How many will retweet it to their followers (more nodes), continuing the broadcast?
If our intention is to spread this article as far and wide as possible, the connections between people are more important than how many followers we have. When we tweet, only...