Focus marketing on a target group who has recently experienced a trigger event. (Strategy of bitcoincom to play the victim of censorship while censoring themselves)
We use perception vigilance continually. We see what we want to see – usually the stimuli that relates to our lives or that reinforces our beliefs. We filter out the rest.
Selective perception is a perceptual process in which a person only perceives what he desires to and sets aside or ignores other perceptions or viewpoints.