Why do you think that rules can only exist in the context of there being rulers?
Are the only rules that can exist, laws?
I had a similar conversation with Sue Venable and presented an example of making up games.
"...what is this memo thing?"
Uncensorable Twitter because it's on the blockchain and immutable with an extensive reply system that you can pair with a longform like Matter or Yours, and tip people money as BCH.
