... and I struggle with faith that it actually is generally possible in all cases. We are betting something like the fate of humanity on this after all.
"civilians" are in my experience totally impossible influence properly. They "know best" about everything, both "vaccines safe and effective" and the like and how society works.
6-pack Joe is dumb as a clay brick,
but a population has inertia,
(as 'Hari Seldon' might describe)
derived from the whole Bell-Curve Joe's friends+family occupy.
="Hearts+minds"
